The Oil Crisis created the perfect opportunity for Karen Depray, owner and founder of Connecticut Advertising, to sell her first custom made t-shirt and kick start her business into promotional products. Karen, a Dean College Studio Arts graduate, was inspired by this unique period and began printing shirts in her garage that were different than anything anyone had ever seen before.
Because of the extreme shortage of gas, drivers were designated days to fill up their gas tanks based on whether their license plate started with an odd or even number. Using her past knowledge of the art of screen-printing, Karen was able to print Connecticut license plates that said "I'm Odd" and "I'm Even" on the front of each shirt. She sold her t-shirts at local gas stations and to people sitting in the long line of cars waiting to fill up their tanks. They became a big hit and made people smile during a tough waiting time! Selling thousands of shirts by the end of the gas crisis.