Coronavirus has impacted every aspect of daily life, and one area where it has created a lot of questions is higher education. Both institutions and students alike are uncertain about what learning will look like in the months and years ahead.
Despite confusion, the Education and Collegiate market – or any business looking to connect with the student crowd – can use current trends to make the right impression. Here are some of the trends that organizations are embracing in the new normal that is 2020.
You can’t go far online without running into a Tik Tok challenge, the latest example of the appeal of video. In the age of COVID-19, video is going to be a key tool in reaching college students and even has the potential to improve learning.
Plus, there is plenty of data that shows college students prefer to connect via video:
- 93% of people between the ages of 18-24 use YouTube at least once a week, and the majority use it every day. (1)
- YouTube overall and YouTube on mobile reaches more 18-34 year olds than any cable network in the U.S.(2)
- TikTok has 26.5 million monthly active users in the U.S. and 50% of their global audience is under the age of 34. (3)
- On Facebook, video gets 60% more engagement than other posts