Blog
The Evolution of the Promo Industry
Thanks to George & JasperThe first promos on record in the U.S. were commemorative buttons used during George Washington’s election. Their success led to the development of other useful promotional items like calendars and wood items like rulers, but the industry as we know it today wouldn’t be born until the 19th century.In 1904, 12 promotional products manufacturers agreed to form the Advertising Manufacturers Association. This group would eventually become the Promotional Products Associa
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13th Oct 2020
Promotional Products People Want… But Won’t Buy Themselves
Everyone has stuff lying around the house that they use regularly without even realizing it. Honestly, when was the last time you bought a jar opener? That’s what we thought! There are tons of promotional products that make life easier, but not all of them are things that most people would seek out and purchase on their own.Here are a few favorite products that most folks use and enjoy, but probably wouldn’t go buy themselves:Reusable BagsPhone Wallets and GripsFlash DrivesTumblersChip ClipsPens
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7th Oct 2020
5 Promotional Product Ideas to Get People Talking
1 – Connect with the ImprintSure, promotional products are meant to get a business name, logo and/or slogan more exposure. However, adding a clever company-name related quip, meaningful expression or cool image can also add longevity an item’s lifespan. For example, why not put business info on one side of a Koozie® can kooler and a fun message or graphic on the other? Or relate a portion of the imprint to the item itself. Like adding “Adventure is Calling” alongside the logo on camping and hiki
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11th Sep 2020
Look What’s New for September 2020
Make a statement this September with PPE-related items and face coverings that are sized just-right! Plus, the debut of an exclusive Bluetooth® speaker from the Koozie® brand, innovative drinkware and more.Health, Wellness & SafetyWhen you’re wearing a face mask, comfort is key! The #41176 Flexible Mask Extender helps get a more custom fit while showcasing a full color imprint for your brand. Features multiple options for adjusting the way a mask fits when the straps are hooked on the different
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1st Sep 2020
#ReboundReady™ – Part 2
Communicate your #ReboundReady™ PlanKnow what customers need, don’t just guessLeverage your online presenceDon’t overlook the digital experienceStay PositiveYou got this!There is sure to be a learning curve here, so if something isn’t working just change it up. Don’t dwell on initiatives that are missing the mark. Appreciate trial and error as a learning experience, shake it off and move on to your next winning idea.
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25th Aug 2020